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STUDY GUIDE

Marketing study guide for the final

QuestionAnswer
The process of classifying people who form a given market into even smaller groups. → market segmentation true
Scanning of outside influences on an organization. PEST analysis
A formal, written document that directs a company's activities for a specific period of time marketing plan
Statistics that describe a population in terms of personal characteristics, such as age, gender, income, marital status, and ethnic background. → geographics false
Segmentation of the market based on where people live. → geographics true
The projection of probable, future sales in units or dollars. sales forecast
An assessment that lists and analyzes the company's strengths and weaknesses. SWOT is an acronym for strengths, weaknesses, opportunities, and threats SWOT analysis
An expectation for performance that reflects the plan's objectives. → performance standard true
Grouping people with similar attitudes, interests, and opinions, as well as lifestyles and shared values. → geographics false
McDonald’s French fries (_) B2C
McDonald’s French fries container served in to customer (_) B2C
Jiffy lube oil change (_) B2C
Rubber sold to manufacturing plant that make outsole for Air Jordan (_) B2B
Haircut at hair salon (_) B2C
Hair extension (sold at public beauty supply store _ ) (sold by beautician along with service to customer_ ) (sold to beautician by beauty wholesaler_ ) B2B
Shoelaces for Air Jordan (original included with shoes when purchased _) (spare pair purchased by customer B2C
Air Jordan shoes sold at Foot Locker (_) B2C
Cooler milk is stored until purchased by customer (_) B2C
Gallon of milk purchased at Flash Foods (_) B2B
Gallon of milk purchased at Kroger (_) B2B
The study of the internal and external factors that affect marketing strategies. SWOT analysis
The projection of probable, future sales in units or dollars. market segmentation
An expectation for performance that reflects the plan’s objectives. sales forecast
The process of classifying people who form a given market into even smaller groups. . disposable income
The money left after taking out taxes. performance standard
The money left after paying for basic living necessities, such as food, shelter, and clothing. demographics
Segmentation of the market based on where people live. situation analysis
. A formal, written document that directs a company’s activities for a specific period of time mass marketing
Scanning of outside influences on an organization. PEST analysis
An assessment that lists and analyzes the company’s strengths and weaknesses. SWOT is an acronym for strengths, weaknesses, opportunities, and threats marketing plan
Created by: JavonW221
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