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Traditional Media
Business Tech I
Term | Definition |
---|---|
Market research | Market research is the function that links the consumer, customer, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; to monitor marketing performance |
Media planner | People who plot marketing strategies for events or products. |
Cost per reach | The cost of an advertising campaign divided by the number of people reached. |
Media | In advertising, media describes avenues for communicating a message. The most common forms of media are TV, newspapers, radio, and the Internet. |
Traditional media | The different avenues through which a business can reach its potential customers, excluding the Internet. Examples include broadcast TV, cable TV, radio, and newspapers. |
New media | The Internet and mobile devices such as smartphones. |
Social media | A subset of new media that facilitates two-way interactions between a band or team and its fans. Popular social media websites and mobile apps include Twitter and Facebook. |
Awareness | Awareness is measured as the percentage of potential customers in a specific target audience that is aware of a product’s existence. |
Demographics | The basic characteristics of a population segment, such as gender, age, and income. |