Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing & Research

Terms and definitions for marketing and researching your business

TermDefinition
Market research Gathering and analysing information about the potential market for a product or service.
Desk research Accessing information that already exists
Field research Gathering information directly from the marketplace about customers and competitors.
Observation research Watching the behaviours of customers.
Customers surveys Using a questionnaire to ask customers about their attitudes towards new p or existing goods or services.
Marketing Identifying consumer needs and producing the products or services that meet those needs.
The marketing mix A combination of actions a company uses when selling a product or service. (Product, Price, Place & Promotion)
Market A place where goods or services are bought and sold.
Brand An identity, name or logo that makes a product or service different from competitors.
Target market A group of people with a common theme that will buy a particular product or service.
Product life cycle The theory that, like people, most product or services pass through distinct life stages; introduction, growth, maturity and decline.
Wholesalers Businesses that buy goods in very large amounts from producers and sell them in smaller amounts to retailers.
Retailers Shops at the end of the chain of distribution that sell goods and services to consumers.
Channels of distribution The routes that goods may follow to get from the producer tot the consumer.
Producers The companies that make or grow a product, also called manufacturers.
Promotion Communicating with customers to attract their attention to a product or service.
Advertising Communicating with consumers to inform, persuade or remind them about a product or service.
Created by: mdowneykk
Popular Marketing sets

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards