click below
click below
Normal Size Small Size show me how
1.02 Vocb
Term | Definition |
---|---|
Sports Mktg. | The process of planning and executing the conception, pricing, promotion |
Perishable Experience | A football game you played, you will never play that game again. |
Facility | Time Warner arena. |
Sporting goods | Tangible, manufactured pro. |
Intangible | An experience you can see, feel and participate in. |
Event Mktg. | Involves the use of entertainment to develop, promote, and distribute goods |
Immediate Fulfillment | Produce & consumer the product at the same time. |
Organized Participants | Have rules (sanctioning bodies) - NCAA, MLB, MBA, MMA |
Personal Connection | Build consumer trust for the product. |
Private Events | weddings, birthdays,family events |
Spectators/Fans | observers of the sporting event |
Sponsors | Businesses or organizations that pay to associate their names or products with a sporting event. |
Unorganized Participants | walk in the wood, jogging, freedom of rules |
Corporate Events | Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel. |
Brand Awareness | Build awareness of your product by marketing the event |