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1.02 vocab
Term | Definition |
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Sports Marketing | tthe process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. |
Perishable Experience | a football game you played, you will never play that game again |
facility | time warner arena, lowes motor speedway |
sporting goods | tangible, manufactured products that make the game possible |
intangible | an experience you can see, feel and participate in |
Event Marketing | involves the use of entertainment to develop, promote, and distribute goods or services to satisfy the wants and needs of customers |
Immediate Fulfillment | produce and consumer the product at the same time. |
Organized Participants | Have rules - ncaa, mlb, mba, mma |
Personal Connection | build consumer trust for the product |
Private Events | weddings, birthdays, family events, anniversaries |
Spectators/Fans | observers of the sporting event |
Sponsors | businesses or organizations that pay to associate their names or products with a sporting event |
Unorganized Participants | walk in the woods, jogging, freedom of rules |
Brand Awareness | build awareness of your product by marketing the event |
Corporate Events | conferences, seminars, trade shows, team building, theme parties, vip events, incentive travel. |