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arizona23

TermDefinition
Marketing The activity , set of institutions,and process for creating , communicating , delivering , and exchange offerings that have value for coustomers , clients partners and society at large
Goods Tangibles items that have monetry value and statifying ones needs and wants
Service Intangible items that have monetry value and satify your need and wants
Marketing concept The idea that a business should strive to satisfy consumers needs and wants
Utility An added value in economic terms an attribute of goods or services that makes them capable of satisfying consumera wants and need
Market All p[eople who share similazr needs and wants and who have the ability to purchas a given product
Consumer Market Consumers who purchas goods and services for personal use
Organizational Market Also known as business to business this include all business that buy product for use in their operations
Market share A company percent of total sales volume generate by all companies that that compete in a given market
Market segmentation The process of classifying people who form a given market into smaller groups
Consumer market consist of consumers who purchas good and services for personal use
Created by: 104763
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