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C712 Distribution
Term | Definition |
---|---|
Distribution | Movement of goods and services from producers to customers. |
Marketing/Distribution Channel | System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user. |
Marketing Intermediary (Middleman) | Wholesaler or retailer that operates between producers and consumers or business users. |
Direct Channel | Marketing channel that moves goods directly from a producer to the business purchaser or ultimate user. |
Dual Distribution | Network that moves products to a firm’s target market through more than one marketing channel. |
Intensive Distribution | Distribution of a product through all available channels. |
Selective Distribution | Distribution of a product through a limited number of channels. |
Exclusive Distribution | Distribution of a product through a single wholesaler or retailer in a specific geographic region. |
Vertical Marketing System | Planned channel system designed to improve distribution efficiency and cost-effectiveness by integrating various functions throughout the distribution chain. |
Forward Integration | Process through which a firm attempts to control downstream distribution. |
Backward Integration | Process through which a manufacturer attempts to gain greater control over inputs in its production process, such as raw materials. |
Corporate Marketing System | VMS in which a single owner operates the entire marketing channel. |
Supply Chain | Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise. |