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Game #2
Units 3.0 and 4.0
| Term | Definition |
|---|---|
| Product Service Management | A marketing function that involves obtaining |
| Product Life Cycle | A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities |
| Specialty Good | little effort, relatively in expensive |
| Product Depth | # of product items in a product line |
| Trade Character | Animals, people or object that are used to advertise a good or service |
| Maturity Stage | As a result, the product becomes less attractive. |
| Growth Stage | A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities |
| Introduction Stage | First stage in the life cycle |
| Price Fixing | an agreement among competitors to raise, fix, or otherwise maintain the price at which their goods or services are sold, price fixing is illegal. |
| Price Discrimination | exists when sales of identical goods or services are transacted at different prices from the same provider. |
| Brand Personality | the behavior of your brand -- creates and maintains an emotional connection |
| Brand Cues | elements that remind customers of brands and their values |
| Brand Promise | agreement that a company or product will consistently meet expectations and deliver on characteristics and value |
| Channel | A path through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them that flow in the opposite direction (from consumer to the vendor). |
| Channel Length | the total number of channel members in a channel of distribution |
| Channel Members | business or individuals who assist in moving goods and services from the producer to the consumer |
| Exclusive Distribution Pattern | a producer sells a product through just one middle man (intermediary) in a geographic area |
| Selective Distribution Pattern | a producer sells a product through a limited number of middlemen in a geographic area |
| Intensive Distribution Pattern | a producer sells a product through every available and retailer in a geographic area |
| Predatory Pricing | the practice of selling a product or service at a very low price, intending to drive competitors out of the market |
Created by:
jesper
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