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EOPA TWhiters 3
Term | Definition |
---|---|
Causes Of Cash Flow Problems | late payments and non-payments, unforeseen costs, unexpected changes in demand, over-borrowing from the bank to finance expansion plans |
Factoring | using an outside company to recover debts, obtaining funding by selling account receivable |
Liquidity Ratios | measure the ability to turn assets into cash to pay short-term depts |
Activity Ratios | measure the effectiveness of the use of resources from an operational point of view |
Wholesalers | Obtain goods from manufacturers and resell them to industrial users, other wholesalers and retailers. |
Product Oriented | grouping goods according to size, quality, or other characteristics, and determining appropriate price for products and services |
Sales Oriented | Companies emphasized widespread distribution and promotion in order to sell products and services |
Marketing Concept | the idea that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives |
Distribution | Shipping and transportation, delivery to customers. |
Maturity Stage | The product life cycle stage in which sales peak and then increase at a slower rate or start to decline |