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2.06 Vocab
Vocab words and definitions
Term | Definition |
---|---|
Primary Data | Data obtained for the first time and used specifically for the particular problem or issue under study |
Secondary Data | Data that has already been collected for some purpose other than the current study |
Survey Method | a research technique in which information is gathered from people through the use of surveys or questionnaires |
Personal Interview | involves questioning people face-to-face. |
Focus Group Interview | involves eight to twelve people who are brought together to evaluate a product , design, or strategy under the directions of a skilled moderator |
Telephone Interview | quick, efficient, and relatively inexpensive |
Mail Survey | relatively inexpensive way to reach a large audience |
Observation Method | a research technique in which the actions of people are watched and recorded either by cameras or observers |
Reliability | exists when a research technique produces nearly identical results in repeated trials |
Validity | exists when the questions asked measure what was intended to be measured |
Yes/No Questions | only gives two options, should only be used when asking for a response on one issue |
Rating Scale Questions | variety of questions used such as very satisfied to very dissatisfied, or excellent to poor |
Level of Agreement Questions | used to assess attitudes or opinions |
Mystery Shopper | a researcher who posses as a customer |
Internet Survey | includes wide-open polls, anybody-can-answer polls, invitation-only surveys, password protected research sites, and internet based panels |
2.06 Objective | understand data collection methods to evaluate their appropriateness for research problem/issue |