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Tremayne reger
study
Question | Answer |
---|---|
product planning | the decisions made about what features should be used in selling of a business product. |
product line | a group of closely related products manufactured |
product item | a specific model, brand, or size of a product brand or size of a product within a product line or sells. |
product width | the number of different product lines of a business manufactures or sells |
product depth | the number of product items in a product line |
Product positioning | Efforts a business makes to identify, place, and sell its products in the marketplace. |
Price bundling | when two or more similar products are placed on sale for one package price |
Brand | Name, design or symbol that identifies the products of a company |
Brand Name | Word or group of words that can be spoken |
Brand Mark | Unique Symbol, design, distinctive coloring, or lettering |
Trade Name | Identifies the company or a division of a particular corporation. |
Trade Character | A personified brand mark. |
Trademark |