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Marketing Ch 19

QuestionAnswer
10 percent A ___ return or redemption rate for printed direct mail is high
Adults According to text, less than half of ___ in the US don’t read newspapers every day
Advertising One characteristic of ___ is it can promote a new or existing product
Banner A ____ ad is an advertisement that appears as a rectangle or various shapes and sizes at the top, bottom, or side of a Web page
Benefits Advertising demonstrated the features & ____ of a good or service
Billboard type of print media that can be restricted in certain locations
Broadcast radio and tv are both considered ___ media but Web sites aren't.
Circulation the rate that a magazine charters for its advertising space is based on the magazine's ____
Consumer magazines that are read for personal pleasure or interest such as Road and Track, People, and Seventeen would be classified as ____ magazines
Contract rate Fee paid to a newspaper that can guarantee ad space during a specific period
Display a newspaper advertisement that includes art, photos, copy, and a logo
Existing This group of customers is most effective for direct-mail ads
Institutional Advertising that presents information about a business's contributions to the community is called ___ advertising
Internet advertising ads combined with animation, video, sound, interactivity
magazine Type of print medium provides the longest life span for an ad
media planning process of selecting appropriate advertising media
newspaper _____ distribution is known so business can target their ads to people living in a particular
promotional advertising advertising designed to increase sales
shopper a special newspaper containing no editorial content
specialty media useful products imprinted with an advertiser's name
Standard rate ___ ____ & Data Service provides information about advertising charges for most media
trade magazine publication targeted for professionals with an interest in a particular field
transit advertising printed posters on subways, buses, and trains
Yellow pages printed medium that is most familiar to 99% of American adults
target Newspapers can ___ advertising to people living in certain areas
Created by: apeake
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