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Sports&Ent15
Question | Answer |
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Release date | The day a film is first shown in theaters. |
Media advertisement | Any form of advertising that uses media such as television, radio, the Internet, newspapers, or magazines to promote ideas, goods, or services. Most expensive promotional method |
Tie-in | A type of promotional method that promotes two or more companies within a single advertisement. |
Product placement | A type of promotional method that locates and negotiates prominent placements for a company's product or name as a prop in media |
Non-media advertisement | Any form of advertising that uses methods other than the media to promote ideas, goods, or services. Includes banners and direct-mail promotions. |
Cross-selling | A type of promotional method that allows a company to promote or link products within its own product assortment. |
Promotion | Any form of communication that a business or organization uses to inform, persuade, or remind people about its product. |
Diverse markets | Specialized markets that vary in their ethnic, national, cultural, and geographic characteristics. |
Promotional Mix | Any combination of two or more promotional components (parts) that a business or organization uses to inform or persuade people to buy its products. The four components: advertising, publicity, personal selling, and sale promotion. |
Sale promotion | Part of the promotional mix that involves short-term incentives that encourage a customer to buy a product |
Advertising | Part of the promotional mix that is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. |
Publicity | Part of the promotional mix that uses any activity designed to create a favorable image toward a business, its products, or its policies. |
Personal selling | Part of the promotional mix that uses any form of direct contact between a salesperson and a customer |
Jingle | A short tune or song with a catchy repetition used in advertisement |
Public relations | actual job that creates a favorable image toward a business, its product or policies |