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Test 1
First Digital Marketing Test
| List 5 places you can distribute content marketing. | 1. Instagram 2. Twitter 3. Facebook 4. Snapchat 5. Linkedin |
| List 5 ideas of content a company could distribute. | 1. Tutorial on how to use a product 2. Tips and advice 3. Engaging stories 4. Information on products 5. Apps |
| Explain how traditional marketing is differing than content marketing. | Traditional marketing rely on tv, newspapers, radio and magazines to get their ad across. Content marketing is useful information that should be the core of your marketing |
| What does B2B stand for | Business to Business |
| Name one advantage and one disadvantage of accepting Credit Cards. | 1. Some people only have credit cards. 2. Taxes and takes money out of your profit |
| Ecommerce | Buying and selling products over electronic networks, including the Internet or mobile applications. The term may apply specifically to electronic transactions or more generally to the online retailing and online business. |
| Buyer Persona | A semi-fictional representation of a typical customer based on real data including demographic and behavioral information along with goals, challenges, and the company's strategy to help this customer meet their goals |
| Content | Marketing that gives the customer something they want |
| Search Engine Optimization(SEO) | The process of making a website easier for search engine bots to index and categorize |
| Call to Action | An attempt to get the customer to do something such as buy your product or give information that will be helpful to the company such as names and email addresses |
| Reseller | A company that purchases goods or services for the purpose of selling them, not using them |
| Retailer | A company that sells directly to the end consumer |
| Traffic | In Internet marketing, it represents the number of visitors a particular page or site receives |
| Unique Visitors | Refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit |
| Brick & Click Store | a retail outlet or business with at least one physical location and at least one ecommerce enabled website |
| Brick & Mortar Store | A retail outlet or business with at least one physical location |
| Domain | The root address for a web page |
| Niche | A distinct market segment |
| Net Profit | The difference between a business' revenue and its costs; may be though of as the money left over after every bill is paid |
| Conversion Rate | an online marketing concept which gives the percentage of online store visitors who transform into paying customers divided by visitors who are given the chance to fulfill it but did not |
| Infographic | Highly visual piece of content that is very popular among digital marketers as a way of relying complex concepts on a simple and visual way |
| Keyword | What a search engine user inputs when looking for information |
| Bounce Rate | An Internet marketing term used to describe the percentage of site visitors that arrive at a single page on a given website, and then leave from that same page without visiting any other page on the site |
| Cart Abandonment Rate | An online shopping metric which shows the ratio of number of abandoned sales after items have been added to cart to the number of completed orders |
| Fulfillment | The process of completing an order. The term may also be applied to third-party companies that inventory products and ship orders on behalf of an online order |
| Organic | In the context of search engine optimization and search engine marketing, these are results search engines show because of their relevance to a query, not because a site owner paid for an ad or paid to be featured |
| Pay Per Click(PPC) | An online advertising model wherein advertisers pay only when a prospect opens an advertisement and is directed to the advertiser's webiste |
| PageRank | Google's proprietary system that places emphasis on inbound links as a means of determining how important a given page is |
| Page View | Is a visit to a page on your website. If the visitor reloads a page, this counts as an additional one. If he user navigates to a different page and then returns to the original page, this will count as another one |
| PayPal | Founded in 1998, a leading, worldwide payment processing company. The service can process payments for merchants. |
Created by:
briannab0126
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