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Marketing Management
Vocabulary Terms Chp 10
Question | Answer |
---|---|
Amount of money charged for a product. | Price |
Basing your price on what buyers perceive as valuable. | Value- Based Pricing |
Equal amounts of quality and good service at a decent price | Good- Value Pricing |
Adding value to a product in order to increase its price | Value- Added pricing |
Setting prices based on how much it costs for production, distribution selling plus profits | Cost based pricing |
Costs that do not fluctuate based on demand production or sale level | Fixed Costs |
costs that fluctuate based on production level | variable costs |
variable costs plus fixed costs | Total costs |
The more production experience someone has, the better the product will turn out, which means it will be cheaper | Experience curve |
Marking up a products price | Cost- plus pricing |
Setting the costs of a product to equal to production, distribution and selling costs | Break- Even Pricing |
Starts with an ideal price and then builds product around that price | Target Costing |
How prices change based on demand | Price Elasticity |
Number of units bought at different prices. | Demand Curve |