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Marketing Management

Vocabulary Terms Chp 10

QuestionAnswer
Amount of money charged for a product. Price
Basing your price on what buyers perceive as valuable. Value- Based Pricing
Equal amounts of quality and good service at a decent price Good- Value Pricing
Adding value to a product in order to increase its price Value- Added pricing
Setting prices based on how much it costs for production, distribution selling plus profits Cost based pricing
Costs that do not fluctuate based on demand production or sale level Fixed Costs
costs that fluctuate based on production level variable costs
variable costs plus fixed costs Total costs
The more production experience someone has, the better the product will turn out, which means it will be cheaper Experience curve
Marking up a products price Cost- plus pricing
Setting the costs of a product to equal to production, distribution and selling costs Break- Even Pricing
Starts with an ideal price and then builds product around that price Target Costing
How prices change based on demand Price Elasticity
Number of units bought at different prices. Demand Curve
Created by: trgresham
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