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Marketing Chap1
14 Edition Kotler
Question | Answer |
---|---|
________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange | Marketing |
________ is human needs as shaped by individual personality and culture | wants |
When backed by buying power, wants become ________. | Demands |
A (n) ________ is some combination of products, services, information, or experiences offered to consumers to satisfy a need or want | Market offering |
Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? | Marketing myopia |
________ is the act of obtaining a desired object from someone by offering something in return. | Exchange |
A (n) ________ is the set of actual and potential buyers of a product. | Markets |
Is the idea that consumers will favor products that are available or highly affordable? | Production concept |