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Marketing

Quiz Tomorroe

QuestionAnswer
What is Ethics? the art and science of determining good and bad moral behavior
What is Marketing? The science and art of exploring and delivering value
Marketing Ethics and area that deals with the moral principles behind marketing
Why we need ethics in marketing to build a good image about the organization i the end of the - customers - employees - stakeholders - shareholders
4P's of marketing product and packaging price placing promotion
Ethics product quality
Reiability refers probability that the product will function as the consumer expects
saftey claims of products refers to the degree risk associated with using the product; the seller has a moral duty to provide a product whose uses involve no greater risk than the seller communications
price fixing when competitors agree on certain price rangers within which they set their ow prices
Price Skimming price is set for trend setters people who are willing to pay a higher price
price discrimination offering one person one price and another person a different price
variable pricing a pricing strategy where business offer varying prices at different locations or points of sale
predatory pricing the act of setting low prices in an attempt to eliminate the competitio
supra competitive pricing pricing above what can be sustained in the Market
ethics - placing/distribution the practice brands into non-advertising media a way of linking the brand with the entertainment
Created by: heather.52
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