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Eco. Marketing Vocab
Term | Definition |
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Economy - | The system of production and distribution and consumption. The overall measure of a currency system. |
Free market - | Any market in which trade is unregulated; an economic system free from government intervention. Allows supply and demand to regulate prices, wages, etc, rather than government. |
Competition - | The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing |
Mix- | price, product, distribution, and promotion. |
Profit - | The excess of total revenues over total costs in a given time period. Price Competition - The rivalry among firms seeking to attract customers on the basis of price, rather than by the use of other marketing factors. |
Factors of Production - | The productive resources of an economy, usually classified as land, labor, and capital. Entrepreneurship is frequently included as a fourth factor of production |
Utility - | The usefulness received by consumers from buying, owning, or consuming a product. |
Place Utility - | The increased usefulness created by marketing through making a product available at the place consumers want. |
Possession Utility - | The increased usefulness created by marketing through making it possible for a consumer to own, use, and consume a product. It is also called ownership utility. |
Time Utility - | The increased satisfaction created by marketing through making products available at the time consumers want them |
Market Economy -1 | economic system in which decisions concerning production and consumption are made by individuals and organizations without intervention by a central planning authority. |
Market Economy-2 | ) An economy in which decisions about what and how much to be produced and marketed are made by the collective action of competitors vying for consumer patronage. |
Mixed Economy - | a system in which both the state and private sector direct the way goods and services are bought and sold |
Communism - | a political philosophy or ideology advocating holding the production of resources collectively |
Socialism- | Any of various economic and political philosophies that support social equality, collective decision-making, distribution of income based on contribution and public ownership of productive capital and natural resources, as advocated by socialists. |
Capitalism - | a socio-economic system based on the abstraction of resources into the form of privately-owned money, wealth, and goods, with economic decisions made largely through the operation of a market unregulated by the state |
Productivity - | A measure of the economic output per unit of input of some resource, e.g., the economic output per hour of human labor. |
Gross Domestic Product (GDP) - | An estimate of the total national output of goods and services produced in a single country in a given time period and valued at market price. |
Gross National Product (GNP) - | The money value of a nation's entire output of final commodities and services in a given period. |
Consumer Price Index (CPI) - | A statistical measure maintained by the U.S. government that shows the trend of prices of goods and services (a market basket) purchased by consumers |
Producer Price Index (PPI) - | A monthly price index of about 2,800 commodities prepared by the U.S. Bureau of Labor Statistics, formerly known as the wholesale price index. |
Inflation - | An economic condition characterized by a continuous upward movement of the general price level |
Standard of Living - | relative measure of the general well being of a person or group |
Unemployment Rate - | the percent of the total labor force without a job |
Supply - | A schedule of the amounts of a GOOD that would be offered for sale at all possible prices at any one instance of time. The number of units of a product that will be put on the market over a period of time. |
Demand - | A schedule of the amounts that BUYERS would be willing to purchase at a corresponding schedule of prices, in a given market at a given time.( The number of units of a product sold in a market over a period of time.) |
Elastic - | A situation in which a cut in price increases the quantity taken in the market enough that total revenue is increased. |
Inelastic - | A situation in which a cut in price yields such a small increase in quantity taken by the market that total revenue decreases. |
Equilibrium - | A situation in which the quantity and price offered by sellers equals the quantity and price taken by buyers. |