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MP Unit 1
Skills for Marketing
| Term | Definition |
|---|---|
| Employability skills | also called soft skills. Include the skills necessary to get and keep a job. Examples might include good attendance, following directions, problem solving, teamwork, and positive attitude |
| Professional organization | an organization seeking to further a particular profession and the interests of individuals engaged in that profession |
| non-verbal communication | includes gestures, facial expressions, and body positions (known collectively as “body language”), as well as unspoken understandings and presuppositions, and cultural and environmental conditions that may affect any encounter between people |
| Teamwork | The process of working collaboratively with a group of people in order to achieve a goal. |
| Leadership | is the art of motivating a group of people to act towards achieving a common goal |
| Business Casual | professional dress that is less formal than normal business etiquette demands. For instance, rather than a suit, employees may wear casual slacks and polo shirts or teachers may wear jeans and spirit wear. |
| channels of communication | the tools or method used to communicate information. Examples can include: Business letters, memos, Agendas, Emails, social media, and the telephone |
| presentation | oral delivery of information in order to inform, persuade, educate or entertain an audience |
| communication | is the process of sending and receiving messages through verbal or nonverbal means, including speech, or oral communication; writing and graphical representations (such as info-graphics, maps, and charts); and signs, signals, and behavior |
| customer relationship building | The development of an ongoing connection between a company and its customers through positive interactions |
| selling or persuasion | the ability to convince someone of your ideas or get them to do something |
| CTSO | Also called a career and technical student organization is an extracurricular group for students in CTAE pathways to further their knowledge and skills by participating in activities, events, and competitions. |
| marketing | the process of planning, pricing, promoting, and distributing goods or services in order to complete satisfying buying exchanges |
| sender | also called the source. They are the person attempting to communicate a message |
| receiver | the person who is intended to receive a message |
| Visual aids | pictures, charts, posters, handout, and/or displays to add to their presentation and make it more interesting for the audience |
Created by:
janice ritchey
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