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BHstudystack#1
16 P8 BH ST#1
Question | Answer |
---|---|
Marketing is a? | Process |
A product is a? | good or service |
The 4 P's of marketing ? | product, price, promote and place |
price in marketing ? | cost of goods, profit |
What is involved with promoting a product ? | Personal selling, public relations, advertising and sales promo |
sales promo what's in it? | coupon, Sample and product placement |
Personal selling ? | 1:few more money |
3 things promoting does? | Inform persuade remind |
the 4 market segments? | Demographic, geographic ,psychographic and behavioral |
What is demographic? | measurable: age gender income |
what is geographic ? | location, area, climate |
what is psychographic ? | interests, activities, values |
what is behavioral? | rate of use |
What do you data mine for? | target location habits purchases trends |
how do you use the data you got? | improve and create new options |
When you make a quality product what lacks? | amount |
when you make a lot very cheap it lacks? | quality |
primary data? | collected by "me" by survey, focus group, rating and purchases |
secondary data? | collected by "not me" an outside source |
when you make your product fast it costs? | more |