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16p6
Marketing State Test Review
Question | Answer |
---|---|
What are the 4 P's in the marketing mix? | Product, Price, Promotion, and Place |
Advantages that are location based are what kind of utility? | Place Utility |
Place in the marketing mix can also be known as what? | Distribution |
Advantages with time on your side. | Time utility |
Advantages such as buying baked brownies because it is easier and more convenient. | Form utility |
What is the acronym for the market research process? | DOARA |
What is the D in DOARA? | Define Problem |
What is the O in DOARA? | Obtain Data |
What is the first A in DOARA? | Analyze Data |
What is the R in DOARA? | Reccomend Solutions |
What is the second A in DOARA? | Apply |
True of False: Promotion can be positive or negative? | True |
The part of marketing that deals with stereotypes? | Psychographics |
What does online marketing strategy do? | Creates an online presence. |
Coupons are an example of what? | Sales promos. |
Print, merchandise, and memes are all forms of what? | Marketing Campaigns |
Personal selling is more or less expensive than mass selling? | More |
An example of the group you are trying to reach. | Target Market |
Citing someone who is citing themselves is what kind of data? | Tertiary |
What gets more common near the event? | Ad Schedule |