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Marketing Review 2

State Review 2

QuestionAnswer
What is Mass Media? Advertising to a large group of people
What are the three types of a Product? Good, Service, Idea
What are the two factors in price? Cost of goods sold, Profit
What are the three goals in Promotion? Inform, Persuade, Remind
What is a free type of Advertising? Public Relations
What is the definition of Price? Managing and maximizing profits to keep business competitive
What is the definition of Information? Gathering information to make sound business decisions
What is the definition of Marketing Management? Gathering information for sound business decisions
What is the definition of Promotion? Product/Services, Inform, Persuade, Remind
What is the definition of Finance? Money to operate a business
What is the definition of Selling? Planned personal communications to meet the wants/needs of customers
What is the definition of Distribution? Moving products from producers to final users
What is Rate of Use? How often something is used
What is sampling? Being able to try a product before a purchase
What is an example of an incentive? A coupon
Created by: carterbr2
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