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16p6
Marketing State Test Review
Question | Answer |
---|---|
What are the three goals of promotion? | Inform, Persuade, and Remind |
Which type of data is collected directly by the company? | Primary |
What is the acronym for the 7 marketing functions? | PIMPFSD |
What is data called when it is gathered from someone else's published research? | Secondary |
What does the M stand for in the seven marketing functions acronym (PIMPFSD)? | Marketing |
What does the I stand for in PIMPFSD? | Information |
What is the second P in PIMPFSD? | Promotion |
Do ads become more or less frequent near the event? | More |
What is the segment of target markets that observes measurable stats? | Demographic |
What is the segment of target markets that observes rate of use? | Behavioral |
What is the segment of target markets that observes region or area? | Geographic |
What part of PIMPFSD would relate to how to use the budget? | Financing |
A coupon is an example of what? | Sales Promotion |
What does COGS stand for? | Cost of Goods Sold |
How your company shows up in the news is an example of what? | Public Relations |
Choosing which form of marketing to use is an example of what? | Media Selection |
A reason to buy now, rather than later, or from someone else. | Incentives |
A survey type that allows people to elaborate and gains quality feedback. | Open-ended |
A survey with options based on how much someone agrees. | Level of Agreement |
Survey option with multiple choice options. | Closed-ended |