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semi 1.06

vocab

TermDefinition
copyright the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
naming rights a financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time.
endorsement an act of giving one's public approval or support to someone or something.
guarantee a formal promise or assurance (typically in writing) that certain conditions will be fulfilled, especially that a product will be repaired or replaced if not of a specified quality and durability.
licensing grant a license to (someone or something) to permit the use of something or to allow an activity to take place.
licensee the holder of a license.
licensor the party that grants the license.
logo a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
royalties a sum of money paid to a patentee for the use of a patent or to an author or composer for each copy of a book sold or for each public performance of a work.
slogan a short and striking or memorable phrase used in advertising.
sponsorship the position of being a sponsor.
trademark a symbol, word, or words legally registered or established by use as representing a company or product.
brand awareness the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
brand image the impression of a product held by real or potential consumers.
brand equity the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
brand loyalty the tendency of some consumers to continue buying the same brand of goods rather than competing brands.
Created by: keonleak
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