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Design Elements Vocabulary-Img
Term | Definition |
---|---|
Lines | Used to organize information, simulate movement, lead the eyes and enhance a design. |
Positive Space | Length, width and depth of objects. |
Negative Space | "white space"; the distance between objects; gives a design breathing room. |
Shapes | 2-dimensional space; used to enhance a publication. |
Geometric | Square, Triangle, Circle. |
Organic | Natural or man-made objects such as leaves,trees, and cars. |
Form | 3-dimensional space added to objects by the addition of shadows, tone, or color transitions. |
Mass | The size or amount of space taken up by an element. |
Texture | Used to convey a "visual" sense of feel. |
Color | Can be used to evoke emotion. |
Calming colors | Cool colors (blue, green, and violet) |
Exciting colors | Warm colors ( red, orange, and yellow) |
Neutral colors | Beige, ivory, taupe, black,gray, and white. |
Color harmony | A visually pleasing arrangement of colors. |
Color Palette | A chart used to choose colors. |
Complementary color scheme | Any 2 colors directly opposite each other on the color wheel. |
Analogous color scheme | And Three colors which are side by side on a 12 part color wheel. |
Monochromatic scheme | Uses variations in lightness and saturation of a single color/ |
Color on monitors | Colors are created by mixing varying degrees of Red, Green, and Blue Light. Referred to as RGB ( Red, Green, Blue) Expressed as hexadecimals, Additive color. |
Color on printers | In the Four-Color Printing process, color is created by layering cyan, magenta, yellow and black ink. Referred to as CMYK ( Cyan, Magenta, Yellow, and Black). Expressed as percentages. Subtractive color. |
Color Matching | The process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible. |
Hue | A color |
Value | The brightness of a color |
Tint | A hue plus white |
Shade | A hue plus black |
Saturation | The amount of the hue used; a color's intenisty |