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1.01-102 key terms
Mykah W
Term | Definition |
---|---|
Spectator | Observers of an event. |
Sponsor | Businesses or organizations that pay to associate their names or products with a sporting event. |
Event Marketing | Designing or developing a live themed activity, occasion, display or exhibit, such as a sport, music festival or concert to promote a product, cause, or organization. |
Marketing | The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. |
Goods | Tangible objects that are useful to consumers. |
Participant | A person or group that participates or partakes in the event. |
Services | Intangible and include tasks or acts performed for a customer for a price or fee. |
Sports Marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives. |
Entertainment Marketing | Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers. |