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Development and plan
| Question | Answer |
|---|---|
| Brand | A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brand |
| Extension | A product line extension marketed under the same general brand as a previous item or items. A brand extension is usually aimed at another segment of the general market for the overall brand. |
| Brand Mark | It most commonly is a symbol, picture, design, distinctive lettering, color, or a combination of these. The brand name is that part of a brand that can be spoken. It includes letters, numbers, or words. |
| Category Management | The marketing of the several brands falling under a generic product category. This may be done by allocating funds and marketing effort according to the profit potential of each brand in the mix. |
| Descriptive Label | - The use of descriptive information (e.g., size, ingredients, or use) on labels. This contrasts with grade labeling, in which code letters or numbers are used to describe the relative quality of goods. |
| Generic Brands | A product that is named only by its generic class. Generic brand products are often thought to be unbranded, but their producer or reseller name is usually associated with the product, too. |
| Grade Label | A system of I.D. that describes products by their quality, using agreed-on numbers or letters. The grade classes and the requirements for each are usually assigned by a government or trade group, and the actual scoring is sometimes done by inspectors. |
| Label | -The information attached to or on a product for the purpose of naming it and describing its use, its dangers, its ingredients, its manufacturer, and the like. |
| Mixed Bundling | - The practice of offering for sale two or more products or services either at individual prices or for one single price. The single price for the "bundle" is usually less than the sum of the individual prices. |
| National Brands | - A brand that is marketed throughout a national market. It contrasts with regional brand and local brand |
| Package | The container used to protect, promote, transport, and/or identify a product. The package may vary from a plastic band wrap to a steel or wooden box. |
| Plano-grams | - A visual plan showing the physical allocation of product display space within a product grouping used for standardizing merchandise presentation. |
| Price Bundling | The practice of offering two or more products or services for sale at one price. |
| Product Life Cycle | Product life cycle four stages: introduction-the slow sales growth that follows the introduction of a new product; growth-the rapid . |
| Product Line |
Created by:
jay_tra
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