click below
click below
Normal Size Small Size show me how
V-1.01 Typography
Typography
Term | Definition |
---|---|
Font | A specific size, weight, and style applied to a character (letter, number, symbol) |
Font style | The slant and weight of a character, such as bold or italic. |
Font family | A group of similarly formatted typefaces like Arial Bold, Arial Narrow, Arial rounded. |
Typeface | The basic design of a character; each typeface has a design for each letter of the alphabet. |
Monospaced | All characters have the same space like a typewriter. |
Proportional | All characters are based on the size of the character. |
Leading | Vertical line spacing. |
Kerning | Horizontal spacing between pairs of letters. |
Tracking | Horizontal spacing between ALL the characters side by side. |
Serif Fonts | Used in the body of a book, in books and magazines, can help you read across the page. Newsletters are typed in a serif typeface. |
Sands Serif fonts | Do not have tips or serifs on their tips and are used for webpages. |
Ornamental Fonts | Are not used often (sparingly). They are used on a flyer to catch the reader's attention. An Ad will use an ornamental headline to get noticed. Use only one ornamental font on a flyer. |
Script Fonts | Look like they are written by hand. They should never be typed in all capitals. A prom invitation would use a script font. Script fonts are used for wedding invitations or poetry. |
Symbols | Used for characters. Decorative only. |
Visual Hierarchy | An arrangement of text in a graduated series to help readers scan and know where to enter and exit the text. |
Target Audience | A particular group at which a film,book, advertising campaign, etc,. is aimed. |
Medium | The intended output. |