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promotion
vocabulary 3
Term | Definition |
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Advertising | persuasive messages purchased tot inform , persuade and remind a target market about products,organization ,or ideas |
Advertising Agencies | An organization that provides a variety of advertising related services to clients , specifically advertising campaigns |
Advertising Campaign | a group of advertisement ,commercial,and related promotional material and activities that are designed to be use during the same period of time as part of a coordinated advertising plan to meet the specified advertising object of a client |
Audience | the number and /or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle |
Coast Per Thousand (CPM) | A method of comparing the cost effectiveness of two or more alternative media vehicles .It is the cost of using the media vehicle to reach 1,000 of people or households .CPM is calculated by dividing the cost of placing a specific ad or commercial in t |
Coupons | A printed certificate entitling the bearer to a stated price reduction or special value on a specific product , generally for a specified period of time |
Direct Marketing | form of advertising that allows business to communicate straight to the customers using text messages ,email, interactive consumers websites .online display ads,fliers ,catalog distribution ,promotional letters,and outdoor advertising |
Display | A special exhibit of a product at the point of sale ,generally over and above standard shelf stocking |
Frequency | The number of time a person,household,or member of a target market is exposed to a media vehicle or an advertiser`s media schedule within a given period of time |
Impression | one view or display of an ad.ad reports list total impression per ad ,which tells you the number of time your ad was severed by the search engine when search entered your key words |
Incentives | An inducement (money ,premiums,and prizes) offered by seller to reward or motivate consumers to purchase their product their or service |
Institutional Advertising | An advertising message or advertising champagne that has the primary purpose of promoting the name ,image ,personnel,or reputation of a company ,organization, or industry |
Media | The various mass media that can be employed to carry advertising messages to potential audience or target market s for products, services ,organization,or ideas. These media include newspapers,magazines,direct mail advertising ,yellow page ,radio,brodcast |
Media Planning | Determination of advertising media to be used by specific client . a media plan includes a statement of objective`s,target market definition ,types of advertising media to be used |
New Release | A written or recorded communication directed at a members of the new media for the purpose of announcing something newsworthy |
Point-of purchase displays | Promotional material placed at the contrast sales point designed to attract consumers interest or call the attention to a special offer |
Premiums | An item of value ,other than the product itself ,given as an additional incentive to influence the purchase of a product |
Promotional Advertising | Advertising intended to inform prospective customers of special sales .It announces the arrival of new seasonal goods ,and it features ,creates, and promotes a market for the merchandise item in regular stocks |
Promotional Mix | The various communication techniques such as advertising ,personal selling ,sale promotion,and public relations/product publicity available to a marketer that are combined to achieve a specific goal. |
Publicity | The non-paid-for communication of information about the company or product,generally in some media form |
Public Relation | Use of publicity and other non paid forms of promotion to influence the feelings,opinion or belief about the company ,its products or services,or about the value of the product or services |
Pull Policy | The communication and promotional activities by the marketer to persuade consumers to request specific products or brands from retail channel members |
Push Policy | The communication and promotional activities by the marketer t persuade whole sale and retail channel members to stock and promote specific products |
Sale Promotion | The media and non media marketing pressure applied for a predetermined ,limited period of time at the level of consumer,retailer,or wholesaler in order to stimulate trail ,increase consumer demand,or improve product availability |
Specialty Advertising | The placement of advertising messages on a wide variety of items of interest to the target market .such as calendars,coffee cups,pens,hat,note paper,paper weight,T-shirt,watches,etc.. |