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Promotion
Term | Definition |
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Advertising | Persuasive messages purchased to inform, persuade and remind a target market about products, services, organizations, or ideas |
Advertising Agencies | An organization that provides a variety of advertising related services to clients, specifically advertising campaigns. |
Advertising Campaign | A group of advertisements, commercials, and related promotional materials and activities that are designed to be used during the same period of time as part of a coordinated advertising plan to meet the specified advertising objectives of a client. |
Audience | The number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle. |
Cost per Thousand (CPM) | A method of comparing the cost effectiveness of two or more alternative media vehicles. It is the cost of using the media vehicle to reach 1,000 people or households. |
Coupons | A printed certificate entitling the bearer to a stated price reduction or special value on a specific product, generally for a specified period of time. |
Direct Marketing | form of advertising that allows businesses to communicate straight to the customer, using text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. |
Display | A special exhibit of a product at the point of sale, generally over and above standard shelf stocking. |
Frequency | The number of times a person, household, or member of a target market is exposed to a media vehicle or an advertiser's media schedule within a given period of time. I |
Impression | One view or display of an ad. Ad reports list total impressions per ad, which tells you the number of times your ad was served by the search engine when |
Sales Promotions | The media and nonmedia marketing pressure applied for a predetermined, limited period of time at the level of consumer retailer, or wholesaler in order to stimulate trial, increase consumer demand. |
Incentives | An inducement (money, premiums, prizes) offered by sellers to reward or motivaste consumers to purchase their products or services. |
Institutional Advertising | An advertising campaign that has the primary purpose of promotion the name, image, personnel, or reputation of a company, organization, or industry. |
Media | The various mass media that can be employed to carry advertising messages to potential target markets. Ex. magazines, radio, and television |
Media planning | Determination of advertising objectives, advertising strategies, and advertising tactics related to the advertising media to be used by specific clients. |
News release | A written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy. |
Point-of-Purchase | Promotional materials placed at the contract sales point designed to attract consumer interest or call attention to a special offer. |
Premiums | An item of value other than the product itself, given as an additional incentive to influence the purchase of the product. |
Publicity | The non-paid-for communication of information about the company or product, generally in some media form. |
Pull Policy | The communications and promotional activities by the marketer to persuade consumers to request specific products or brands from retail channel members. |