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Promotion
Question | Answer |
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advertising | persuasive messages purchased to inform, persuade, and remind a target market about products, services, and organizations or ideas |
advertising agencies | an organization that provides a variety of advertising related services to clients, specifically advertising campaigns |
advertising campaign | a group of advertisements, commercials, and related promotional materials and activities that are designed to be used during the same period of time as a part of coordinated advertising plan to meet the specified advertising objectives of a client |
audience | the number and/or characteristics of a persons or households who are exposed to a particular type of advertising media or media value |
cost pet thousand (cpm) | the method of comparing the cost effectiveness of 2 or more alternative media vehicles |
coupons | a printed certificate entitling the bearer to stated price reduction or a special value on specific products, generally for a specified period of time |
direct marketing | form of advertising that allows businesses to communicate straight to customers using text, email, etc,... |
display | a special exhibit of a product at the point of sale, generally over and above standard shelf shocking |
frequency | the number of times a person, household, or member of a target market is exposed to a media vehicle or an advertiser's media schedules within a igiven time period |
impression | ones view or display of an ad |
incentives | an inducement (money, premiums, prizes) offered by sellers to reward or motivate customers to purchase their products and services |
institutional advertising | an advertising message or or advertising campaign that has the primary purpose of promoting the name, image, personnel, or reputation of a company, organization, or industry |
media | media that can be employed to carry advertising messages to potential audiences or target markets for products, services, organization or ideas. includes newspapers, magazines, yellow pages, broadcast television, cable television, outdoor advertising, tra |
media planning | determination of advertising objectives, advertising strategies, and advertising tactics relating to the advertising media to be used by specific clients |
news release | a written or recorded communication directed at members of the new media for the purpose of announcing something news worthy |
point-of-purchase display | promotional materials placed at the contact sales point designed to attract consumer interest or call attention to a special offer |
premiums | an item of value, other than the product itself, given as an additional incentive to influence the purchase of a product |
promotional advertising | advertising intended to inform prospective customers of special sales |
promotional mix | various communication techniques such as advertising, personal selling, sales promotion, and public relations/product publicity available to a marketer that are combined to achieve specific goals |
publicity | the non paid for communication of information about the company or product, generally in some media form |
public relations | use of publicity and other non paid forms of promotions to influence the feelings, opinions, or beliefs about a company, its products and services, or the value of the product and services |
pull policy | the communications and promotional activities by the marketer to persuade consumers to request specific products or brands from retail channel members |
push policy | the communications and promotional activities by the marketer to persuade wholesale and retail channel members to stock and promote specific goods |
sales promotion | the media and nonmedia marketing pressure applied for a premeditated, limited period of time at a level of consumer, retailer, wholesaler in order to stimulate trial, increase consumer demand, or improve product availability |
specialty advertising | the placement of advertising message son a wide variety of items of interest to the target market such as calendars, coffee cups, tshirts, watches, etc... in contrast to premiums specialty advertising items are usually given to customers of the audience |