Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing3.06

TermDefinition
Bait and switch advertising promoting a low priced product to get people to buy a pricier product
Business cycles periods of expansion and contraction in economic activities
Capital assets of a business
Cash flow movement of funds in and out of a business
Elastic demand A form of demand for products in which changes in price correspond to changes in demand
Inelastic demand A form of demand in which change in price does not effect demand
Law of supply and demand Economic principle; high demand= high supply Low demand= low supply
Market price actual price that prevails in a market at any particular moment
Mark-up difference between cost and its selling price
Monopolistic competition Market structure where a business sells similar products that have only a few differences
Obsolescence Being outmoded or unfashionable
oligopoly market structure in which there are relatively few seller and industry leaders usually determine prices
operating expenses expenses related to running a business
Price discrimination sells to different businesses at different prices
Price fixing companies setting prices
pricing objectives goals companies hope to accomplish by pricing
profit maximazation profit oriented pricing objective to give the most profit
profit oriented pricing objective focuses on profit
pure competition same product selling at the same price
pure monopoly controlled by one company
return on investment bases profit of off investiments
return on sales profit based on sales
sales oriented pricing focussed on increasing sales
sales volume firms sales
selling price what somethings actually sold for
target return return on sales
total costs all a businesses costs
unit pricing price per unit
variable costs costs that change
Created by: tiffany.page18
Popular Marketing sets
Marketing Foundations
Marketing mix and Marketing environment
Social media
The Psychology of the Traveler and Customer Service
Marketing planning process
Professionalism & CTSO
Fundamentals of Marketing and Business Communication
C712 Consumer buying
Negotiation
C712 Strategic plan (chapter 1 & 2)
Marketing Research
Segmentation Targeting Positioning

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards