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VB Sports 4-10

Virtual Business

TermDefinition
Ingress The flow of fans into the stadium.
Egress The flow of fans out of the stadium.
On-street parking Parking along the street, as opposed to in a parking lot.
Concessionaire The owner or operator of a concession stand.
Profit margin The total cost of the item (including labor, etc.) subtracted from the price charged.
Inventory The on-hand supplies of food and drink a concession stand has.
Naming Rights The exclusive right of a sponsor to have its name and logo on a stadium.
Brand An image, logo, or name that consumers associate with a particular company.
Profit Margin The income a team is left with after paying operating and administrative expenses.
Media Planner People who plot marketing strategies for events or products.
Cost per reach The cost of an advertising campaign divided by the number of people reached.
Demographics The basic characteristics of a population such as gender, age, and income.
Spam Unwanted email solicitations from companies
Marketing Campaign The methods and strategies a company uses to promote a product, service, or event.
Brand Reputation How a brand is perceived in a marketplace.
Headliner The main band to perform at a stadium on a given night.
Promoter The individual or company who brings acts to major stadiums.
Opening Act The first band to perform at a venue on a given night.
Backup A player who plays a position but often doesn't get into a game until the starter at the position is injured.
Trade When players on two or more teams switch teams
Roster A list of players on a team.
Created by: Destinee Rivera
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