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Marketing 3.04
| Term | Definition |
|---|---|
| Brand Extension | the brand strategy of using successful brands to introduce new products |
| Brand insistence | The stage of brand loyalty when a customer will only use that product |
| Brand licensing | Legal authorization by a brand owner to allow another company to use the brand in exchange for a fee |
| Brand loyalty | customers allegiance to a brand |
| Brand mark | Symbol,design,sound, or group of letters. can not be spoken |
| Brand name | part of the brand that can be spoken |
| Brand positioning | A branding strategy in which marketers create a certain image or impression of a brand |
| Brand preference | stage of brand loyalty when a customer prefers that product |
| Brand recognition | Stage of brand loyalty where customers know about the product |
| Brand Strategies | actions a business takes to accomplish the goals |
| Branding | the ongoing decision making process about the use of brands |
| co-branding | business brand together to increase ales and recognition |
| Differentiation | distinguishing between separating two or more things |
| Family brand | one brand is used for a group of related products in a product line |
| Generic item | unbranded product that is plainly packaged, cheaper, less quality, no promotion |
| individual brand | category of brand in which different brands are used for products owned by one company |
| intermediaries | channel members operating between the producer and the consumer or individual user to help in the movement of goods and services |
| Manufacturers brand | brand for which the manufacturer assumes all responsibility of branding |
| Private brand | brands owned by intermediaries |
| Product brand | a name,term,symbol,or design that identifies a product snd distinguishes it from competitors products |
| Product line | group of related product items |
| taboo | something avoided due to cultural beliefs |
| Trade character | brand mark that has been personified to make it seem realistic |
| Trade name | name that identifies a company |
| Trademark | a brand that is owned by a business |
| url | web adress |
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tiffany.page18
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