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Week of 9.28 JS
Term | Definition |
---|---|
Developing | Involves studying consumers to determine what they want, and then designing the products that will satisfy their needs and wants. |
Promotional | Activities that help to educate consumers, create interest and desire, make a sale, and create an image for a company and its products. |
Distribution | The means of getting the product into the hands of the customer. |
Selling | Direct communication between customers and sales staff from a company. |
Finance | Obtaining money to operate a business, deciding appropriate return on investments for projects. |
Marketing Information Management | What information is needed from the customers, what is the best way to get it, writing questions in the appropriate manner, analyzing information obtained. |
Pricing | Decisions on how much the customers will pay. |