click below
click below
Normal Size Small Size show me how
Marketing 2.07
Term | Definition |
---|---|
Brand | All the combined impressions and experiences associated with a particular company, good, or service |
Brand Champion | The person in a business who is responsible for making the brand come alive and for sustaining it ; usually the owner or CEO |
Brand Cues | Elements that remind customers of brands and their values |
Brand Idntitiy | Elements that are immediately recognized as representing a business or producty |
Brand Name | The part of brand identity that can be spoken |
Brand Personality | How you brand behaves to create an emotional connection with customers |
Brand Promise | A businesses agreement to constantly meet certain excpectations |
Brand Symbol | Logo, design, or letter that represent a company |
Core Values | Beliefs the brand has |
Mission statement | Summary of what the owner wants the business to do |
Touch Points | All the opportunities businesses have to connect with customers |
trademark | Legal method to protect brands from misuse |
U.S Patent and Trademark Office | Office that administers, issues, and enforces trademarks |
Vision Statement | Summary of what the business owner want the company to become |