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Marketing 1.04
Term | Definition |
---|---|
Market | customer or potential customer with an unfulfilled desire |
Marketing Mix | The four P's. Price,Product, Place,Promotion |
Price | how much a customer is willing to pay for the product |
Strategies | plans to achieve a goal |
Market Segmentation | how the market is divided |
Geographic Segmentation | division of market by location |
Mass Marketing | making products for everyone |
product | What youre selling |
Behaviroal Segmentation | what you get from the product |
Goal | objective you want to accomplish |
Place | where product is sold |
Promotion | inform,persuade,remind customers of a product |
Strategies | Plan of action for achieving goals and objectives |
Tactics | Specific actions that will be used to carry out strategties |
Demographic segmentation | characteristics |
Market Segment | one of the groups into which the total market is divided |
Psychographic Segmentation | segmentation by lifestyle and personalities |
Target Market | The part of the market you want |