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Marketing 1.02
Term | Definition |
---|---|
Marketing Research | Learn about the market and what influences customers purchasing decisions |
Advetising | Reach out and attract customers |
Product Managment | Functions pertaining to the product component of the marketing mix |
Distribution/ Warehousing | Channel managment |
Sales | Influencing customers to purchase |
Retailing | store managment |
Service Marketing | marketing intangibles |
Customer Service | satisfying customers |
Public Relations | Improving company's image |