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Voc MWD Obj1.1
Voc
Term | Definition |
---|---|
Font | a specific size, weight, and style applied to a character (letter, number, symbol) |
Font style | the slant and weight of a character, such as bold italic |
Font Family | a group of similar formatted typefaces like Arial Bold, Arial Narrow, Arial Rounded |
Typeface | the basic design of a character; each typeface has a design for each letter of the alphabet |
Monospaced | all characters have the same space like a typewriter |
Proportional | all characters are based on the size of the character |
Leading | vertical line spacing |
Kerning | horizontal spacing between pairs of letters |
Tracking | horizontal spacing between all the characters side by side |
Serif fonts | used in the body of a book, in books and magazines, can help you read across the page. Newsletters are typed in serif typeface |
Sans serif fonts | do not have tips or serifs on their tips and are used for webpages. Headlines in a newspaper use sans serif fonts, and the heading of a magazine article uses sans serif fonts |
Ornamental | are not used often(sparingly). They are used on a flyer to catch the reader's attention. An ad will use an ornamental headline to get noticed. Use only one ornamental font on a flyer |
Script fonts | look like they are written by hand. They should never be typed in all capitals. A prom invitation would use a script font. Script fonts are used for wedding invitations or poetry |
Symbols | used for characters. Decorative only. |
Visual Hiearchy | an arrangement of text in a graduated series to help readers scan and know where to enter and exit the text. |
Target Audience | a particular group at which a film, book, advertising campaign, etc., is aimed. |
Medium | the intended output. |