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4.04
19th Stack
Term | Definition |
---|---|
Advertisement | Any paid form of non-personal presentation of ideas, images, goods, or services. |
Competitor | A rival business that seeks to attract the same scarce customer dollars. |
Customers | The people who buy goods and services. |
Goods | Tangible objects that can be manufactured or produced for resale. |
Image | The way something is viewed. |
Intermediaries | Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services. |
Marketing Mix | The combination of the four elements of marketing-product, place, promotion, and price. |
Position | Image or impression of a business or organization that consumers have in their minds. |
Product | A god, service, or idea a business offers its customers. |
Promotion | A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. |
Service(s) | Intangible activities that are performed by other people for money; productive acts that satisfy economic wants. |
Target Market | The particular group of customers a business seeks to attract. |
Institutional Promotion | Aims to create a certain image in the eyes of customers. |
Patronage Promotion | A type of institutional promotion designed to promote a firm's features. |
Primary Product Promotion | Intended to stimulate demand for goods and services. |
Product Promotion | Aims to persuade customers to buy. |
Promotion | Used to communicate information about products. |
Public-Relations Promotion | Used to deal with controversial public issues related to a company. |
Public-Service Promotion | Informs customers about noncontroversial issues that are in a public's interest. |
Secondary Product Promotion | Intends to stimulate demand for a particular brand or product. |