Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Test 5 Review

BUS 101

TermDefinition
1. Product 2. Price 3. Place 4. Promotion Marketing Mix
Barter The direct trading of goods or services for other goods or services.
International Momentary Fund (IMF) Organization that assists the smooth flow of money among nations.
Direct Selling Selling to consumers in their homes or where they work.
Direct Marketing Any activity that directly links manufactures or intermediaries with the ultimate consumer.
Promotion All the techniques sellers use to inform people about and motivate them to buy their products or services.
Relationship Marketing Marketing strategy with the goal of keeping individual customers over time by offering them products that exactly meet their requirements.
Contractual Distribution System In which members are bound to cooperate through contractual agreements.
Brand Name A word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors.
Electronic Funds Transfer (EFT) System A computerized system that electronically performs financial transactions such as marking purchases, paying bills, and receiving paychecks.
Selective Distribution That sends products to only a preferred group of retailers in an area.
Consumer Market All the individuals or households that want goods and services for personal consumption or use.
Marketing The process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
1. Production 2. Selling 3. Marketing Concept 4. Customer Relationship Evolution of Marketing
Production Industrial revolution (steel, railroad, coal, automobiles, etc.).
Selling Hire pressure sales associates. (Lower Price).
Marketing Concept To expensive.
Customer Relationship Is the process of learning as much as possible about present customers and doing everything you can over time to satisfy them or even to exceed their expectations with goods and services.
Commercial Bank A profit-seeking organization that receives deposits from individuals and corporations in the form of checking and saving accounts and then uses some of these funds to make loans.
Psychographic Segmentation Dividing the market using groups', values, attitudes, and interests.
Market Research The analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions.
Business-To-Business (B2B) Market All the individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others.
Market Segmentation The process of dividing the total market into groups whose members have similar characteristics.
Product Any physical goods, service, or idea that satisfies a want or need plus anything that would enhance the product in the eyes of consumers, such as the brand.
Target Marketing Directed toward those groups (market segments) an organization decides it can serve profitably.
Electron Retailing Selling goods and services to ultimate customers (you, and me) over the internet.
Utility In economics, is the want-satisfying, ability, or value, that organizations add to goods or services.
Form Utility The process of increasing the attractiveness of a product to a group of consumers by altering its physical appearance.
Time Utility When? Adding value to products by making them available when they're needed.
Place Utility Where? Adding value to products by having them where people want them.
Possession Utility Exchange of ownership. Is the value consumers put on purchasing a product and having the freedom to use the product as it was intended or finding a new use for the product.
Created by: 100003174865510
Popular Business sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards