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Highcliffe 11-7
Influences on consumer choice
| Question | Answer |
|---|---|
| Name some religious influences on what people wear. | In India it is unacceptable to show your legs - for both men and women. In muslim cultures women are expected to cover up to varying degrees. Catholic women used to cover their heads in church. This can still be seen when women meet the pope. |
| Name another influence on what people wear in many countries. | Many countries have traditional costumes. Western designers are influenced by the traditional designs and crafts in other cultures and these can influence fashion trends. Traditional patterns from many parts of the world are often used as inspiration fo |
| Name some historical influences on what people wore at the time. | During 1811 in Britain, dress styles were influenced by the Middle Ages, termed ‘Gothic’. The bodice was not cut tight and narrow as it had been, so it made the shoulder line broader and the dress more comfortable to wear. In England, copious trimmings on |
| How was clothing choice influenced in the second world war? | Everything was rationed, including fabric and clothes, so the styles were very straight and used as little fabric as possible. |
| What did women start wearing more during the second world war and why? | Before the second world war it was unacceptable for women to wear trousers. During the war women started wearing trousers - they started doing work that men had previously done, and because of clothes rationing they started wearing thier husbands' trouser |
| What happened after the war once rationing had finished. | Christian Dior was famous for the 'New Look'. These dresses had very full '50's' skirts and tiny waists. They used lots of fabric - almost as if this was a reaction to so many years of not being able to wear clothes like this. |
| Give an example of some political influences on consumer choice. | Punk rock.....a type of music but also linked to politics led to some very extreme fashion choices. |
| How can media/celebrities influence consumer choice. | Articles in magazines, celebrities sponsoring certain brands. Royal wedding......lots of copycat dresses and Kate's dress influenced design - resurgence of lace in wedding dresses, |
| How can a person's work influence their choice of clothing? | Some professions have a dress code.....suits and business wear for example. Other more manual jobs would require more hardwearing clothes e.g. denim. |
| How has recession influenced what people buy? | Recession has a big influence on the spending habits of people. They often have less disposable income and so they tend to buy things like essentials when it comes to clothing . Some people will buy cheaper products to reduce costs. Others will buy |
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Highcliffe