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DesignPrincipals1.01
Definitions
Term | Definition |
---|---|
Balance | Determined by how elements are arranged |
Symmetrical | elements of the designs are centered or evenly divided horizontally vertically on a page |
Aysmmetrical | off-center alignment created with an odd or mismatched number of elements |
Radical | Elements radiate or swirl out from center point |
Contrast | empathizing the difference between two elements. creates interest and excitement |
Unity/Harmony | all of the design elements are consistent with each other in shape style and color and consistent with overall message. Helps the reader understand the whole message.Can be achieved through repetition/consistency |
Examples of unity/Harmony | the relationships between the sizes of various elements. creates visual impact and aids readability |
Dominance/Emphasis | the first element the eye sees the focal point |
Rules of thirds | Visually dividing the page into thirds vertically and horizontally and placing the most important element along a line or where the lines intersect |
Optical Center | The spot that the eyes sees when it first encounters a page. it slightly above and to the most important elements along line or where |
Z-Pattern | the visual path the eye follow when looking at a printed page |
Scale Proporton | The relationships between the sizes of various elements. creates visual impact and aids readability |