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media
terms
Term | Definition |
---|---|
Advertising | to inform/persuade |
Product | Thing |
Service | HSE/ large numbers |
Inform | to give information |
Persuade | get you to buy it |
Target audience | people your product/ service is aimed at |
Brand | label- recognise different manufacturers e.g. Hollister etc. |
Pun | play on words |
The make your life better technique | “it makes your life better” |
Caption | Words under the photo |
Buzz words | fast, catchy words. |
Product placement | where is it put in the shop- what shelf |
Niche marketing | Youth, approx. 30 year olds |
Logo | trademark |
Disposable income | money you can spend |
Illustration | Drawing, photo |
Demographic profile | age |
Endorsements | paying famous people to promote a product/service by using it |
Copy | script/ text, the writing about the product |
Slogan | Saying, catchy phrase |
Pseudo scientific language | made up sciency language |
Colour | Symbolic |