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Vocab

TermDefinition
Template A standard pre-formatted layout which may contain a color scheme,font scheme,pictures,and preset margins
The Grid System Organizing content on a page using any combination of margins guides rows and columns
Column guides Non printing lines that indicate the space between the edge of the page and the document contents
Gutter Space between columns
Ruler guides non-printing lines used to precisely align objects
Page size Varies according to publication or digital device
Master page Includes items and formats common to every page;used to maintain layout consistency
Prototype an example of how the final document should appear often used to show clients in the early stages of design
Business Card Small card printed with one's name professional occupation,company position,business address
Letter Head A printed heading on stationary stating a person's or the organization name and address
Flyer A one page document posted for public viewing of can be used to advertise a one-time event or for information purposes
Brochure Informational pamphlet
Newsletter
Advertisement
Magazine Layout
Infographic
Graphics
Bleed
Caption
Dropped cap
Pull quote
Sidebar
End Mark
Nameplate
Main Heading
Subheadings
Byline
Kicker
Deck
Running headlines and footers
Body
Jumpline
Created by: Keylan Bivens
Popular Business sets

 

 



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