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v-1.02DigCommProd

vocabulary

QuestionAnswer
template a stranded pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins
the grid system organizing content on a page, using any combination or margins, guides, rows and columns
margin guides non-printing lines that indicate the space between the edges of the page and the document contents
column guides non-printing lines that control the flow of text within columns
gutter spaces between columns
ruler guides non-printing lines used to precisely align objects
page size varies according to publication or digital device
master page includes items and formats common to every page: used to maintain layout consistency
prototype ( also called a " comp" or "mock-up") an example of how the final document should appear; often used to show clients in the early stages of design
business card small card printed with ones name professional occupation company positions business address and other Continent information
letterhead a printed heading on stationery staking a persons or organization name and address
flyer a one-page document posted for public viewing; can be used to advertise a one-time event or for informational purpose
brochure informational pamphlet usually folded into sections
newsletter a bulletin issued periodically to the members of a society business or organization ; usually outlines news and current events
advertisement a notice or announcement in a public medium promoting a product service or event
magazine layout the arrangement of graphics and copy in a magazine
info graphic graphical representation of information or data intended to present complex information quickly and clearly
graphics used to convey meaning and add appeal
bleed a print effect in which layout type or pictures extend beyond the margin to the physical edge of the page
caption used to identify an illustration or graphic
dropped cap an enlarge character at the beginning of a paragraph used ti grab a readers attention
pull quote a small section of text "pull out and quoted" in a larger font size; used to draw attention
sidebar a smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text
end mark a symbol such as a wingding that indicates the end of an article
nameplate banner on the front of a document that identifies the publication and usually includes the name publication a logo and / or motto
main heading title of the article usually set in a larger font
subheading subtitles usually set in a smaller font then the title; can be used to break up body copy
byline name of author or contributor of photo or article usually placed just below the headline or photo or at the beginning or end of the article
kicker words position above a headline usually as a lead-in or teaser
deck placed between a headline and an article to provide a segue between the headline and the body of the article
running headlines and footers headers and footers used to indicate dates page numbers and/ or running titles; help guide the reader
body the bilk of text in the publication, such as articles and news items
jump line line at the end of a continuing article that tells readers which page to refer to for the rest of the article
Created by: 1614103
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