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Marketing 10
Digital Marketing and Social Networking
Question | Answer |
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Podcasts | Audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers; podcasts offer the benefit of convenience, giving users the ability to listen to or view content when and where they choose. |
Blogs | Web-based journals (short for weblogs) in which writers editorialize and interact with other Internet users. |
Wiki | Type of software that creates an interface that enables users to add or edit the content of some types of websites. |
Digital Marketing | Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers. |
Electronic Marketing, or e-Marketing | The strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing. |
Online Fraud | Any attempt to conduct fraudulent activities online, including deceiving consumers into revealing personal information. |
Digital Media | Electronic media that function using digital codes; when we refer to digital media, we are referring to media available via computers, cellular phones, smartphones, and other digital devices that have been released in recent years. |
Social Network | Web-based meeting place for friends, family, coworkers, and peers that allow users to create a profile and connect with other users for purposes that range from getting acquainted, keeping in touch, and building a work-related network. |