Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing - 8

Business Market & Buying Behavior

QuestionAnswer
Multiple Sourcing An organization's decision to use several suppliers.
Government Markets Federal, state, county or local governments that buy goods and services to support their internal operations and provide products to their constituencies.
Producer Markets Individuals and business organizations that purchase products to make profits by using them to produce other products or using them in their operations.
Business (Organizational) Buying Behavior The purchase behavior of producers, government units, institutions, and resellers.
Reseller Markets Intermediaries that buy finished goods and resell them for a profit.
Reciprocity An arrangement unique to business marketing in which two organizations agree to buy from each other.
Inelastic Demand The supply and demand for a good or service are unaffected when the price of that good or service changes.
Straight Rebuy Purchase A routine purchase of the same products under approximately the same terms of sale by a business buyer.
Value Analysis An evaluation of each component of a potential purchase.
Buying Center The people within an organization who make business purchase decisions.
Joint Demand Demand involving the use of two or more items in combination to produce a product.
New-Task Purchase An organization's initial purchase of an item to be used to perform a new job or solve a problem.
North American Industry Classification System (NAICS) North American Industry Classification System
Sole Sourcing An organization's decision to use only one supplier.
Modified Rebuy Purchase A new-task purchase that is changed on subsequent orders or when the requirements of a straight rebuy purchase are modified.
Vendor Analysis A formal, systematic evaluation of current and potential vendors.
Institutional Markets Organizations with charitable, educational, community, or other non-business goals.
Derived Demand Demand for business products that stems from demand for consumer products.
Created by: ElTioBabalu
Popular Marketing sets
Marketing Foundations
Marketing mix and Marketing environment
Social media
The Psychology of the Traveler and Customer Service
Marketing planning process
Professionalism & CTSO
Fundamentals of Marketing and Business Communication
C712 Consumer buying
Negotiation
C712 Strategic plan (chapter 1 & 2)
Marketing Research
Segmentation Targeting Positioning

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards