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Vocabulary 3.06
Miguel Garcia Vocabulary 3.06
Term | Definition |
---|---|
Tactics | A plan or procedure of promoting a desired end or result |
Verification | Establishment of the correctness of a theory or fact |
E-mail Marketing | Sending promotional messages across computer networks |
Viral Marketing | Forwarding a message to someone who forwards it to another and spreading information quickly |
Types of Email Marketing | 4 types |
Opt-in/Permission-Based | Give permission to receive promotional e-mails, newsletters, etc. |
Double Opt-in | Requires recipients to confirm they are registered subscriber |
Opt-out | Receive emails until indicate otherwise |
Spam | Junk e-mail |
Engagement | To occupy the attention or efforts of a person or persons |
Plain Text | Consists of words on a screen |
HTML | Hypertext Markup Language is code used to create web pages |
Non-Interactive Content | Static information which cannot link to other locations from the e-mail |
Streaming Media | Moves in a continuous flow over the internet |
Personalize | To design or tailor to meet an individual's specifications or needs |
Automated | To displace or make obsolete |
Autoresponders | An automatic response |