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Marketing - 4
Social Responsibility and Ethics in Marketing
Question | Answer |
---|---|
Codes of Conduct | Formalized rules and standards that describe what the company expects of its employees |
Cause-Related Marketing | The practice of linking products to a particular social cause on an ongoing or short-term basis |
Ethical Issue | An identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical |
Sustainability | The potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies. |
Strategic Philanthropy | The synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits. |
Social Responsibility | An organization's obligation to maximize its positive impact and minimize its negative impact on society. |
Marketing Ethics | Principles and standards that define acceptable marketing conduct as determined by various stakeholders. |
Marketing Citizenship | The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders. |
Organizational (Corporate) Culture | A set of values, beliefs, goals, norms, and rituals that members of an organization share. |